Our Purpose
Creativity
Research and data initiatives that inform policy and employment outcomes, strengthening the industry’s voice and raising recognition of creative and technical skills as professional retail services.
Capability
Initiatives that build future-ready workforce capability, business excellence, and robust talent pipelines, focusing on knowledge, professional standards, compliance, ethics, workforce culture, and wellbeing.
Change
Projects and partnerships that enrich communities and create measurable social impact, leveraging the life-changing power of creative skills to deliver benefit and support positive change.
